Episode 23

Guided Imagery – A Powerful Alignment/Visioning Tool


June 15th, 2021

26 mins 21 secs

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About this Episode

In this episode, Bob 'n Joyce share how the use of guided imagery helped kick off a profound culture shift in the Hannaford Supermarkets of New England.

They discuss:

  • a specific script of a guided imagery they used with large groups of food retailers to initiate the co-creation of a vision introduced by the new CEO

  • Talk about how a radical method worked and why the CEO was bold enough to give it a try

  • How the use of large groups of up to 350 people managed to be productive and galvanizing (involving over 2500 people!)