In this episode, Bob ’n Joyce explore why smart leaders keep applying logical, linear solutions to problems that require something different. Drawing on the work of Edward de Bono and his ideas on lateral thinking, we examine why better analysis doesn’t always produce better outcomes.

True creativity — the kind that shifts culture and unlocks strategy — happens when leaders deliberately disrupt their own patterns of thought. That doesn’t come naturally. It takes structure, intention, and often a skilled OD practitioner willing to redirect the conversation sideways.

We share practical ways to apply these concepts in your organization, including how to:
• Interrupt entrenched thinking
• Expand options before narrowing them
• Facilitate conversations that create possibility instead of reinforcing positions

If you’re an OD professional or executive leader, this conversation may challenge how you approach your next strategic discussion.

Sometimes progress doesn’t require more effort.

It requires a different question.